Since its release in 2003, WordPress has never stopped growing. In fact, it now powers 37% of the web. WordPress 5.3 (released on November 12, 2019) has already had 8,088, 611 downloads!
So what are the reasons behind WordPress’s popularity?
Here are 10 reasons why.
- The software is free and open-source
- It adapts so you can make any type of website
- It supports numerous media types
- It’s easy to learn and has a huge community
- You can scale up and expand your website with themes and plugins
- It doesn’t take a genius to manage
- SEO comes first
- You have full control of your website
- The blogging is hands down the best in the business
- Everyone is doing it
Here’s a bonus 10:
1. WordPress Focuses on User Experience
WordPress’s themes and plugins work together to make websites professional, user-friendly, and attractive. The result? Visitors enjoy the experience they get on a WordPress site. They stay longer, decreasing your overall site bounce rate. If you’re looking to improve your site’s SEO ranking, this is excellent news for you. Google wants to reward websites that provide a great user experience.
2. WordPress Allows You to Create Attractive Permalinks
On WordPress, it’s super easy to edit your website’s permalink. The beauty of being able to edit your article’s permalink is you can plug your keyword into the URL. This means your permalink doesn’t only look pretty and informative, it can help with your search ranking as well.
3. WordPress Makes Metadata Easy to Manage
SEO titles and metadata improves how search engines interpret the relevance of your site. Metadata tells search engine crawlers helps understand what your webpages are all about. When you add relevant keywords to your metadata, your site becomes more likely to rank for those keywords. So how does WordPress help you with metadata? When you use WordPress, you can get a plugin such as Yoast SEO. This plugin allows you to add metadata to all your posts in minutes.
4. Optimizing Images for SEO Is Simple on WordPress
Images are essential to your blog posts. One or two of them, used in a timely way, breaks up your blog into interesting, readable sections. But images don’t only lead readers into the heart of your text. They’re also powerful tools for SEO, especially when you use WordPress.
Here are three ways WordPress can optimize your images for better SEO ranking:
- WordPress allows you to “create alternative text” for each image you use. This means you can plug in your keywords as image descriptions that’ll be noticed by search engine crawlers.
- With WordPress, you can use a plugin that automatically creates alt text for your images.
- You can resize your images so they don’t slow your page’s load speed down.
5. WordPress’s Sites Don’t Frustrate Users with Slow Load Times
Page speed is a Google ranking factor in mobile search. So if your site is slow, it’ll not only frustrate users but push you lower on Google’s SERPs. The good news is WordPress has amazing plugins that help with site speed. For instance, there’s ShortPixel Image Optimizer. This plugin compresses your PDF documents and past images to speed up your site’s load time.
6. WordPress Is Optimized for Mobile Users
Mobile usage has grown rapidly in the past few years. If you’re a marketer trying to gain traction online, this means your website must be optimized for mobile usage. The great news is if you’re already using WordPress to power your site, you don’t need to do anything extra to make your website accessible on mobile devices. Why? Most WordPress themes are already optimized for mobile users.
7. WordPress Helps You Integrate Your Campaign with Social Media
Social media is gigantic today, and it’s one of the best platforms for marketing your brand. What’s more, success in your social media campaign will indirectly improve your SEO ranking. What this means for you as a marketer is you should use social media to go hand-in-hand with your online marketing campaign. And WordPress is there to help you do that. On WordPress, you can create customized social media buttons for your blog so it’s easier for readers to share your content. You can add a social media feed to your site. You can even automate your social media campaigns!
8. WordPress Has Awesome Plugins Made Specifically for SEO
9. WordPress Is Easy to Integrate with Other Software Tools
10. WordPress Has SEO-Friendly Themes
Keywords and metadata aren’t the only components search engine spiders examine for relevance. Another hugely important thing they look for is good webpage design. When you use WordPress, you never have to worry about optimizing your site design for SEO yourself.
WORDPRESS AND BIG BRANDS?
One of the common misconceptions about WordPress is that since it is open-source, it may not be good enough for big brands. To disprove that theory, here’s a list of 15 of the most notable big name brands that are using WordPress on their websites.
- The New Yorker
- BBC America
- The Walt Disney Company
- Sony Music
- MTV News
- Time Inc.
- Facebook Newsroom
- The Mozilla Blog
- Reuters Blogs
- Vogue India
- Harvard Gazette Online
- Inside BlackBerry
Bottom-line? WordPress is the BEST.